Jonathan Smith
Creativity, according to blogger and The Oatmeal
comics creator Matthew Inman, is like a river that has input constantly flowing
in and out of it. Rather than being a finite ‘container’ of ideas, it is a
dynamic entity that changes throughout your waking day.
Despite being a trait that is central to many professions,
such as writing, art, and music, creativity is not well understood in cognitive
neuroscience. Where do ideas come from? How is inspiration encoded in neuronal
networks? One recent study in Nature (summarized here) set out to investigate aspects of these
questions by performing functional magnetic resonance imaging (fMRI) on
freestyle rappers. The fMRI imaging used in this study detected blood flow
(increased blood flow corresponds with increased brain activity) to regions in
the brains of twelve male freestyle artists in two scenarios. In the first
scenario, they performed memorized predetermined lyrics to a backing track as a
non-creative control and in the second, they performed freestyle rap and the
differences in brain region activity were measured.

Other findings from this study suggested that a large amount of the creative processes are in fact below the conscious level as activity could increase long before lyrics were being generated. This seems to agree with the experiences of improvisational performers who often cannot pinpoint an exact source of their ideas. So in conclusion, if you are searching for an innovative idea for your next project or essay, just stay away from your parents for a while and let the inspiration flow!